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Friday July 8, 12:42 pm ET
SOUTH PLAINFIELD, N.J.--(BUSINESS WIRE)--July 8, 2005--With the curve of technological
competency on the upswing for several years, the online advertising sector has grown
extensively. In the previous several years, online marketing produced revenues in
the neighborhood of $5.5 billion. 2005 is demonstrating $5.5 billion at this halfway
stage in the year.
CEO, Venkat Meenavalli, offers his comments and insights on the current state of
the advertising community: "In general, there are very few conversions with steep
add-on costs of CPC from 5 cents to $5.00; and no overall conversions which can
make the advertisers hesitate and possibly not place the online a the advertiser
by tracking the advertisement from click to conversion. Axill receives payment from
the advertiser only on the action basis. Therefore, Axill focuses on the ROI of
the advertiser. The company does this by increasing traffic through thousands of
members in its publisher network using XML and RSS feeds combined with major search
engines like findwhat, epilot, industrybrains etc.
As an extension, Axill buys out the unused inventory from major websites or portals
like the Washington Times; adding pace to the traffic through its exclusive property
'Strips by Axill'. Axill rejuvenates the unused inventory to smart inventory thereby
demonstrating measurable results.
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Axill provides to the web-master the ability to gauge the potentiality of his company's
website by utilizing Axill's daily tracking system. Axill pays the web-masters on
a day-to-day basis, thereby, keeping the company integrally informed at to the revenues
they receive daily. The choice of getting paid on the basis of CPM, CPC or CPA lies
with the web master.
Currently, payments are being made through Moneybookers, PayPal and Direct Deposit.
Axill will soon announce the introduction of its unique 'Axill Visa Card' through
which the web master can draw his payment from any of the thousands of ATMs
around the world.
As another integral element of Axill's site, is the introduction of VoIP technology
to the online advertising industry. Features include a 'Click to Call' concept that
facilitates the users' ability to converse with the advertiser directly. The advertiser
undoubtedly gets the fair conversion.
Axill, established in 2003, is the true differentiator that focuses on the ROI;
and does so with its core strength of tracking technology and time to time monitoring.
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